transforming beauty dreams into reality

Shaping the
Future Of Beauty

Every product tells a unique and truly engaging story.

The three fundamentals of approvedbyAna

Developer

Throughout my career, I’ve honed my expertise in launching and nurturing beauty brands. My journey has seen me create my own accomplished beauty ventures as well as guiding numerous brands towards the success they deserve. 

Consultant

Ana Allen Consultancy offers comprehensive services tailored to your unique vision and goals. Whether your brand is currently no more than an idea, or you have an established name looking for an elevated presence, I bring the right experience and insights to the table.

Approver

Approved By Ana, provides proof that a brand offers the highest level of quality, authenticity, and innovation. By becoming your brand ambassador, I provide the very highest level of beauty product endorsement.

BOOK A CONSULTATION

Hi! I'm ana

Beauty Expert | Industry Insider | Luxury Brand Builder | Networking Connector

At ApprovedByAna, I help beauty brands grow from concept to cult status. As a product developer, strategist, and founder of the Approved by Ana Beauty Concierge, I specialize in accelerating brand growth through retail partnerships, marketing strategy, influencer seeding, and press-worthy activations.
From product development to marketing to retail, I help brands shine, connect, and convert—with purpose, polish, and profit in mind.

get started

Ana is a consummate and highly polished professional who is completely tuned in to everything that needs to be known about the beauty industry. If you are a beauty brand that is struggling to fulfil its potential, you need to get in touch with Ana to get your business up to speed.

simon pitman

Ana is a hard working, experienced, honest, and creative individual. It has been a treat watching her continue to grow her empire - from building her own company, to now assisting others in developing their own, and doing a fantastic job at it! To know her is an true honour.

danica tan

Ana is a best-in-class beauty and wellness editor and consultant. Working with Ana, I saw her bring to life a unique vision and path for creative direction and editorial development. She demonstrates a strong dedication to inspire her audience with groundbreaking beauty advice, news and opinions that bring the best edit of exclusive innovative beauty from around the globe.

parsoua shirzad

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