Alexandra organic
With Approved by Ana’s strategic guidance, Evalina Beauty launched a comprehensive cosmetics line that quickly resonated with consumers, establishing a solid market presence in a competitive landscape. Ana’s leadership ensured that the brand successfully transitioned from concept to consumer-ready, setting the stage for sustained growth.
duration
November 2018 - July 2019
Role
Market Entry
PR Events
Retail Distribution
locations
Vancouver, BC, Canada
Services provided
- Market Entry Strategy: Ana helped Alexandra Organic successfully enter the beauty market by developing a comprehensive market entry strategy. She identified key opportunities, target audiences, and created a strategic roadmap to establish the brand in the competitive market.
- PR and Events Coordination: Ana organized and executed high-profile PR events, helping Alexandra Organic gain visibility and build brand recognition. These events included influencer partnerships, media coverage, and engaging activations that resonated with both the press and potential customers.
- Retail Distribution: Ana played a crucial role in securing retail distribution for Alexandra Organic. She worked closely with retail partners, leveraging her network and expertise to place the brand on shelves in key beauty retailers, ensuring accessibility to a broader consumer base.
- Marketing Strategy: Ana developed a tailored marketing strategy that included both online and offline channels, leveraging social media, influencer partnerships, and traditional advertising methods to raise awareness and drive sales for Alexandra Organic.
- Impact: With Ana’s support, Alexandra Organic successfully entered the market, gained notable media attention through PR events, and secured key retail partnerships that expanded the brand’s presence. This strategic approach resulted in stronger brand awareness and growth in both the retail and online markets.
