Fresame
With Approved by Ana’s strategic guidance, Evalina Beauty launched a comprehensive cosmetics line that quickly resonated with consumers, establishing a solid market presence in a competitive landscape. Ana’s leadership ensured that the brand successfully transitioned from concept to consumer-ready, setting the stage for sustained growth.
duration
November 2018 - July 2019
Role
Brand Strategy Reshaping
locations
Vancouver, BC, Canada
Services provided
- Brand Strategy Reshaping: Ana played a pivotal role in revisiting and reshaping Fresame's brand strategy. She helped refine the brand's mission, vision, and values, ensuring they resonated deeply with their target audience and aligned with current market trends.
- Market Positioning: Ana assisted Fresame in repositioning the brand to stand out in a crowded marketplace. She analyzed competitors and consumer preferences to help create a unique and compelling position that highlighted the brand’s distinct offerings.
- Messaging and Communication: Ana helped Fresame revitalize their messaging, ensuring clear and consistent communication across all channels. This included refining their tone, voice, and storytelling to strengthen their emotional connection with customers.
- Rebranding Recommendations: Ana provided strategic insights on rebranding efforts, including logo design, visual identity, and overall brand aesthetics, to ensure the look and feel matched the updated brand strategy.
- Impact: With Ana’s expert guidance, Fresame successfully transformed its brand identity, leading to a stronger connection with consumers, improved market visibility, and enhanced brand recognition.
