ambari beauty
Approved by Ana Brands transforms innovative concepts into market-ready beauty brands, specializing in product development, branding, and strategic market positioning. This case study highlights Ana's work with Ambari Beauty, a luxury skincare line focused on regenerative beauty.
duration
June 2019 - January 2021
Role
Co-Founder
Chief Operating Officer
Managing Director
locations
Vancouver, BC, Canada
challenges
- Crafting high-performance, clean formulations that aligned with regenerative beauty principles.
- Designing sustainable yet luxurious packaging to meet high-end consumer expectations.
- Conducting consumer trials to gather meaningful feedback while on a tight timeline.
- Establishing a strong, unique brand identity within a rapidly evolving market.
Objectives
Ambari Beauty aimed to develop a luxury skincare line that combined high efficacy with sustainable, regenerative beauty practices. The brand required expert guidance across product development, branding, and market positioning to create a distinctive identity in the competitive beauty industry.
Approach and Solutions
01 Product Development and Formulation
Ana led Ambari’s product development, collaborating with R&D to ensure formulations met strict standards of safety, sustainability, and efficacy. Each product was crafted to embody regenerative beauty while providing visible results.
02 Packaging Design and Branding
Ana spearheaded packaging design to reflect the brand's luxury aesthetic and eco-conscious values. Sustainable materials and sophisticated design elements were used to appeal to high-end consumers.
03 Consumer Trials and Feedback
To ensure products met consumer expectations, Ana organized and oversaw trials, using feedback to refine formulations and packaging. This customer-centric approach built trust and contributed to the brand's initial success.
04 Market Positioning and Brand Identity
With extensive experience in trend analysis and brand identity development, Ana positioned Ambari as a leader in luxury regenerative beauty. Her branding strategy effectively conveyed the brand’s unique value, setting it apart from competitors.
Project Outcome
skills applied
results
- Successful Product Launch: The luxury skincare line was well-received, establishing Ambari Beauty as a credible brand in regenerative beauty.
- Sustainable Brand Image: Developed a unique brand identity that aligned luxury with sustainable, regenerative practices, resonating strongly with the target market.
- Customer Loyalty: Through consumer trials and a commitment to quality, Ambari cultivated a loyal customer base that values efficacy and sustainability.
- Long-Term Growth: Ambari Beauty’s foundation set the brand on a growth path, gaining recognition for its quality and ethical beauty standards.
skills applied
results
- Branding & Identity Development
- Trend Analysis & Market Positioning
- Project & Product Management
- New Product Development
- Business Development
