transforming beauty dreams into reality

Ana Allen & MakeUp in Los Angeles

Since 2023, MakeUp in LosAngeles has been proud to have Ana Allen as its official ambassador. A renowned Indie brand product development expert, Ana brings her expertise to the forefront—helping emerging beauty brands navigate the complexities of product development, marketing, and scaling.

Role

Empowering Indie Beauty Brands to Scale & Succeed

How Does It Work?

The Beauty Tank is open worldwide to beauty entrepreneurs with skincare or makeup ideas at any stage, from concept to pre-launch. Ten finalists are selected to pitch in front of a jury of industry experts, investors, manufacturers, and beauty influencers, each having three minutes to present their idea followed by a three-minute Q&A session with the attendees and the Beauty Tank Jury. The jury evaluates each presentation based on brand story and creativity, target consumer fit, product roadmap, ingredients and certifications, and strategy, packaging, and sustainability.

Key Contributions

Ana played a key role in launching and leading The Beauty Tank, a high-impact beauty entrepreneurship competition aimed at elevating and supporting emerging brands, while also hosting workshops and panel discussions with key industry leaders. These events provided actionable insights on scaling, product-market fit, and brand positioning, empowering businesses to refine their strategies for sustainable growth.

Our Mission

We support all beauty brands, from concept to implementation, helping emerging brands gain exposure and scale successfully. Following its success, The Beauty Tank will return for the 2nd time at MakeUp in New York this September, continuing its mission to showcase and nurture indie beauty brands.

Approach and Solutions

01 Creating Industry Opportunities for Emerging Brands

The Beauty Tank competition was created to elevate and support beauty entrepreneurs, offering this year’s participants broad industry exposure, potential strategic partnerships, connections with retailers and investors, and meaningful collaborations with vendors and manufacturers, all designed to help up-and-coming beauty brands thrive and scale.

02 Ana’s Expertise: Fast-Tracking Indie Beauty Brands

Consulting and developing third-party beauty brands, I focus on scaling strategies that include market entry, operations, manufacturing, and brand growth, providing comprehensive guidance to help brands establish themselves and expand successfully in the competitive beauty industry.

03 Results & Impact

Emerging beauty entrepreneurs received direct mentorship and funding opportunities, strengthening the indie beauty ecosystem through networking and collaboration, and helping to foster growth and innovation within the industry.

As MakeUp in LosAngeles and MakeUp in New York continue to grow, Ana Allen’s leadership in The Beauty Tank ensures that Indie beauty brands receive the guidance, exposure, and connections they need to flourish.

Looking Ahead

let's make it happen

Ready to take your beauty brand to the next level?

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