Arnasi & Lash Spell
In addition to working with Arnasi group, Approved by Ana Brands partnered with Lash Spell, a brand focused on innovative lash products. This case study details Ana’s role in driving product development, packaging design, influencer collaborations, and event marketing for both Arnasi and Lash Spell.
duration
July 2023 - Present
Role
Product Development Specialist Brand Strategist
locations
Remote
Woburn, MA, USA
challenges
- Creating visually impactful packaging that resonates with the exotic and innovative brand identities.
- Establishing brand authority and expanding visibility through influencer relationships.
- Coordinating events to build consumer awareness and highlight new product lines.
Objectives
Arnasi and Lash Spell both sought to differentiate their products in the competitive beauty market. While Arnasi focused on clean beauty innovations, Lash Spell aimed to make a bold impression with unique lash products. Both brands looked to Ana for expertise in product development, packaging, influencer engagement, and event marketing.
Approach and Solutions
01 Product Development and Packaging Design
Ana led the product development process for Arnasi and Lash Spell, ensuring each product was formulated to meet the brand’s unique standards. She worked on creating eye-catching, sustainable packaging that aligned with each brand’s identity—sophisticated and clean for Arnasi, and vibrant and bold for Lash Spell.
02 Influencer Marketing and Relationship Building
To increase brand awareness and consumer trust, Ana developed a targeted influencer strategy. She connected with influencers who resonated with the brand values of both Arnasi and Lash Spell, coordinating exclusive collaborations and giveaways that showcased each brand’s unique offerings.
03 Event Planning and Marketing
Ana organized events to introduce new product lines and enhance brand visibility. By incorporating influencer appearances and live product demos, these events created buzz around each launch, fostering strong consumer engagement and social media coverage.
04 Strategic Marketing and Brand Positioning
Ana developed tailored marketing strategies to position Arnasi as a leader in clean beauty and Lash Spell as the go-to brand for exotic, innovative lash products. Her marketing plan included targeted social media campaigns, digital ads, and content that highlighted the unique attributes of each brand, ensuring strong consumer connections.
Project Outcome
skills applied
results
- Enhanced Brand Awareness: Through effective influencer marketing and event activation, both Arnasi and Lash Spell saw increased social media following, engagement, and brand visibility.
- Successful Product Launches: Ana’s support in product development and packaging contributed to well-received product launches, with Lash Spell gaining popularity for its bold lash offerings and Arnasi recognized for its clean beauty innovations.
- Influencer Partnerships: Strategic influencer collaborations increased product reach and credibility, attracting a broader audience and driving brand loyalty.
skills applied
results
- Product Development and Packaging Design
- Influencer Marketing and Relationship Building
- Event Planning and Coordination
- Brand Positioning and Strategic Marketing
- Ana’s role with Arnasi and Lash Spell demonstrates her commitment to building brands through comprehensive, consumer-focused strategies. By blending product innovation, strategic partnerships, and experiential marketing, Ana has positioned these brands for long-term success in a dynamic beauty industry.
