Evalina Beauty
With Approved by Ana’s strategic guidance, Evalina Beauty launched a comprehensive cosmetics line that quickly resonated with consumers, establishing a solid market presence in a competitive landscape. Ana’s leadership ensured that the brand successfully transitioned from concept to consumer-ready, setting the stage for sustained growth.
duration
November 2018 - July 2019
Role
Brand Beauty Director
locations
Vancouver, BC, Canada
challenges
- Managing an accelerated fulfillment timeline from concept to launch.
- Developing a cohesive product line that included various cosmetics, such as eyeshadows, creams, eyeliners, and mascaras.
- Ensuring consistency in branding and identity across all product offerings.
- Overseeing labeling and compliance for a seamless and consumer-ready presentation.
Objectives
Evalina Beauty sought to launch a full line of high-quality cosmetics within a short timeframe. The brand needed expertise in product development, packaging, and market positioning to ensure the line met industry standards while appealing to a broad audience.
Approach and Solutions
01 Product and Packaging Development
Ana led the design and production of Evalina's full cosmetic line. She managed every stage from product concept and formulation to packaging that aligned with the brand’s vision and high standards of quality. Her work ensured that the products met both functional and aesthetic needs, appealing to consumers while maintaining performance.
02 Branding and Identity
As Brand Beauty Director, Ana ensured consistency in branding, establishing Evalina’s identity as a modern and reliable beauty brand. Her work on packaging design reinforced the brand’s commitment to quality, enhancing consumer trust and appeal.
03 Short Fulfillment Timeline
Working within a condensed schedule, Ana applied her project management skills to coordinate teams and streamline production processes. She kept all elements of development aligned with the timeline, ensuring timely delivery without compromising quality.
04 Labeling and Compliance
Ana was responsible for the product labeling and compliance process, adhering to regulatory standards while maintaining an attractive design. Her attention to detail helped create a seamless, consumer-ready product experience.
Project Outcome
skills applied
results
- Successful Product Line Launch: Delivered a complete, high-quality cosmetics line, including eyeshadows, beauty creams, eyeliners, and mascaras, on schedule.
- Enhanced Brand Perception: Created a cohesive brand identity that resonated with consumers, positioning Evalina as a trusted name in cosmetics.
- Consumer Appeal and Market Readiness: Evalina's consumer-ready products received positive feedback for both quality and aesthetic, contributing to strong initial brand loyalty.
skills applied
results
- Branding & Identity Development
- Trend Analysis & Consumer Appeal
- Project and Timeline Management
- Cosmetology Expertise
- Consulting and Strategic Planning
- Marketing and Product Positioning
