Tear and Go Cosmetics
Ana’s collaboration with Tear and Go Cosmetics highlights her ability to seamlessly guide brands from product development through market launch and beyond. With her strategic expertise and hands-on approach, Tear and Go is poised for continued success in the beauty industry.
duration
Ongoing
Role
Product Development Specialist
Strategic Growth Consultant
locations
Remote
challenges
- Sourcing custom moldings for products within a reasonable budget.
- Creating a distinctive and marketable product line with unique packaging.
- Bringing new products to market with strategic marketing and influencer engagement.
Objectives
Tear and Go Cosmetics aimed to bring innovative beauty products to market with a strong focus on product development and market readiness. They sought Ana's expertise in formulating new products, packaging design, and launching successful marketing strategies.
Approach and Solutions
01 Comprehensive Product Development and Formulation
Ana worked closely with the Tear and Go team to develop their product line, ensuring the formulations met industry standards and consumer expectations. She provided essential technical support during the formulation process, helping the brand find the right ingredients and ensuring products were both effective and safe for consumers.
02 Custom Molding and Packaging Solutions
Ana helped Tear and Go secure cost-effective, custom packaging options that aligned with their brand identity. She worked with manufacturers to find the perfect molds for their product designs while adhering to budget constraints.
03 Product Customization and Shade Range Development
Ana played a pivotal role in selecting shades and formulations for key products like lipsticks and foundations. Her experience allowed Tear and Go to create a diverse and appealing shade range, ensuring their products catered to a broad market segment.
04 Market Entry and Go-To-Market Strategy
Ana developed a comprehensive go-to-market strategy for Tear and Go. She guided them through the entire process, from product testing to consumer trials and finally launching their products. Ana ensured that the brand’s market entry was well-coordinated and aligned with industry trends.
Project Outcome
skills applied
results
- Successful Product Launches: Tear and Go successfully brought their first range of products to market, with high demand and positive feedback.
- Custom Packaging: The brand achieved a unique aesthetic through custom packaging that resonated with its target audience.
- Strategic Growth Plan: Ana’s guidance helped Tear and Go establish a long-term growth strategy that included product diversification, influencer partnerships, and continued market expansion.
skills applied
results
- Product Development and Formulation Support
- Custom Packaging and Molding Solutions
- Market Strategy and Go-To-Market Planning
- Influencer Marketing and Brand Activation
- Growth Strategy and Brand Positioning
