transforming beauty dreams into reality

Jovy

Jovy is a revolutionary makeup brand, developed as the first and only EWG-VERIFIED™ makeup for children. It’s designed to allow kids to enjoy creative play with makeup while ensuring that every ingredient used is safe and gentle for their skin. The brand’s mission is to combine fun with safety, offering parents peace of mind.

duration

Ongoing

Role

Product Development Specialist
Strategic Growth Consultant

locations

Remote

challenges

The beauty industry often overlooks safe, non-toxic options for children, leaving many parents uncertain about the makeup products available for their kids. The challenge was to create a makeup line that met the strictest safety standards while providing a fun, vibrant experience for children to express themselves.

Objectives

Tear and Go Cosmetics aimed to bring innovative beauty products to market with a strong focus on product development and market readiness. They sought Ana's expertise in formulating new products, packaging design, and launching successful marketing strategies.

Approach and Solutions

01 Manufacturing Consultation

Ana worked directly with the founder to select the best manufacturing partners, ensuring the products adhered to the highest safety standards and EWG-VERIFIED™ certification.

02 Color Selection

I assisted in choosing the ideal colors for the makeup line, ensuring they were vibrant yet safe for children’s delicate skin. This involved extensive testing and research to make sure the products were both fun and functional.

03 Logistics Consulting

I provided logistical support to streamline the product development process, coordinating between suppliers, manufacturers, and the brand team to meet deadlines and ensure product quality.

Project Outcome

conclusion

results

  • First-Ever EWG-Verified Kids Makeup: Jovy became the only makeup line to receive the EWG-VERIFIED™ certification, guaranteeing its safety and quality.
  • Positive Reception: The product was well-received by both parents and kids, with the fun yet safe appeal creating strong demand and high customer satisfaction.
  • Increased Brand Visibility: By meeting the specific needs of the market, Jovy quickly became a go-to brand for safe kids' makeup, increasing its visibility among influencers, parents, and health-conscious consumers.

Conclusion

results

Jovy represents a breakthrough in the children’s beauty space, blending safety, creativity, and fun. Through strategic manufacturing consultations, careful color selection, and logistical guidance, the brand was able to enter the market as a unique, safe option for kids’ makeup. The success of Jovy demonstrates the potential of developing products that prioritize both consumer safety and creative expression.

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