The Fixx
With Approved by Ana’s strategic guidance, Evalina Beauty launched a comprehensive cosmetics line that quickly resonated with consumers, establishing a solid market presence in a competitive landscape. Ana’s leadership ensured that the brand successfully transitioned from concept to consumer-ready, setting the stage for sustained growth.
duration
November 2018 - July 2019
Role
Business & Brand Consulting
locations
Vancouver, BC, Canada
Services provided
- Business Strategy & Consulting: Ana provided in-depth business consulting, helping The Fixx develop a strategic plan for product launch, market positioning, and long-term business growth. This involved identifying target audiences, analyzing market trends, and assessing competition to ensure the brand could stand out and thrive.
- Brand Development: Ana assisted The Fixx with refining their brand identity, ensuring that the messaging, aesthetics, and overall vision were aligned to resonate with their target demographic. This included defining the brand's unique selling proposition (USP), tone, and voice, as well as creating cohesive branding guidelines.
- Product Development Support: Ana played a key role in helping The Fixx bring their product to market by providing consulting on product development, from formulation to packaging design. She worked closely with the team to ensure the products were not only functional but also aligned with industry trends and consumer demands.
- Go-to-Market Strategy: Ana helped The Fixx establish a clear go-to-market strategy, outlining the steps required to introduce their products effectively. This included pricing strategies, distribution channels, and marketing tactics to generate awareness and drive sales from day one.
- Influencer & Partnership Strategy: Ana leveraged her network to help The Fixx form meaningful relationships with influencers, beauty experts, and industry professionals. These partnerships helped drive early buzz and establish credibility for the brand in the market.
- Impact: Ana’s strategic guidance helped The Fixx successfully navigate the complexities of launching a new product in a competitive market, resulting in a strong product debut and a solid foundation for future growth.
